Pharma

In human or veterinary medicine, in companies with or without research and development, for manufacturers of ethical products or generics (OTC) – despite international fusions, cost pressures and regulatory requirements – the common goal is to strengthen competitiveness and create profitable relationships. With hospitals and doctors, clinics, diagnostic and treatment centres, pharmacies and end consumers. Efficient business processes are a considerable factor in a company’s success.

With our services we help pharmaceutical companies gather valuable knowledge for operative and strategic corporate management and to optimize their business procedures for profit:

• Customer relationship management services and solutions (Siebel CRM)
• CRM on demand
• Customer maintenance, loyalty and loyalty programs
• Marketing and sales crossover campaign management
• Key stakeholder management
• Compliance and risk management (such as SOX, FDA regulations)
• Order management, price and contract management
• Custom-tailored iPhone and iPad applications for field staff
• Business intelligence (OBIEE) services and solutions
• Analysis, reporting, documentation and controlling
• System integration (OFM) with existing IT and CRM landscape, SAP integration, for example, in the scope of a fusion
• Master data management (MDM)
• Key account and sales force management, including provisions
• Document management (for example, for studies, specialist media, patient offers)
• Data Warehousing (Oracle Exadata)

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