Pharma

In human or veterinary medicine, in companies with or without research and development, for manufacturers of ethical products or generics (OTC) – despite international fusions, cost pressures and regulatory requirements – the common goal is to strengthen competitiveness and create profitable relationships. With hospitals and doctors, clinics, diagnostic and treatment centres, pharmacies and end consumers. Efficient business processes are a considerable factor in a company’s success.


With our services we help pharmaceutical companies gather valuable knowledge for operative and strategic corporate management and to optimize their business procedures for profit:

  • Customer relationship management services and solutions (Siebel CRM)
  • CRM on demand
  • Customer maintenance, loyalty and loyalty programs
  • Marketing and sales crossover campaign management
  • Key stakeholder management
  • Compliance and risk management (such as SOX, FDA regulations)
  • Order management, price and contract management
  • Custom-tailored iPhone and iPad applications for field staff
  • Business intelligence (OBIEE) services and solutions
  • Analysis, reporting, documentation and controlling
  • System integration (OFM) with existing IT and CRM landscape, SAP integration, for example, in the scope of a fusion
  • Master data management (MDM)
  • Key account and sales force management, including provisions
  • Document management (for example, for studies, specialist media, patient offers)
  • Data Warehousing (Oracle Exadata)

Contents about - Tag: Pharma

Pharmaceutical Company

Success Story

A leading pharmaceutical company in Germany is strengthening its sales and marketing: accurate sales force and business performance management.

A pharmaceutical company

Success Story

The German subsidiary of a global company takes on a trend-setting position with its wide product range consisting of hundreds of well-known products for human and veterinary medicine.

The pharmaceutical industry

Best Practice

Pharmaceutical companies, regardless of their size, move within specific framework conditions which are determined by many layers of factors.