Press Release

The Sky Sport App wins the 2010 Kress Award for the best application of the year in the “Digi:media - Web/Mobile” category

20 December 2010

The live streaming app for iPad, developed by Reply for Sky Deutschland, is one of the most successfull Apps for iPad; 70,000 downloads since its launch in June 2010.

On 30 November in Hamburg, in occasion of the 2010 Kress Award, the Sky Sport App, which was developed by Reply by order of Sky Deutschland, won the prize for the best application of 2010 in the Web/Mobile category.

With Sky Sport App for iPad the fans can follow live all matches in the first and second division of the Bundesliga, the UEFA Europa League, all UEFA Champions League games, the German club championship and DEL ice hockey games. During the last World Cup football enthusiasts were able to follow live all 64 of the games played in South Africa.

Reply was chosen by SKY Deutschland as a reference partner for the entire project. After being created in just 10 weeks, the application’s launch at the German iTunes store saw the specific involvement of three Group companies: syskoplan AG, bitmama and Open Reply, which applied their own specialist skills and previous experience from similar projects in SaaS (Software as a Service), Digital Communication and Mobile Architecture Content Delivery.

According to Josef Mago, Executive Partner and Managing Director of Reply Operation in Germany, “The prize awarded to the Sky Sport App brings us satisfaction and serves as a motivation to continue investing in innovation, in order to give our clients the best support in adopting new technologies, tackling new business, and entering new and emerging markets before our competitors”.

“The synergetic work between the teams of the three Reply companies involved in the project led to very positive results” – continued Filippo Rizzante, Executive Partner and Responsible for Reply Technology Offering. “We had just 10 weeks to build the back-end system, the graphical interface and the client application for the iPad. The result of experience and skills coming together and truly meeting the customers’ needs are there to be seen”.

The Sky Sport App functions include: Sky Live-Sport, latest Sport News, Videoclips, Datacenter with all result, charts, club profiles as well as important background information on the national and international sport.